A lot of controversy on Starbuck’s disastrous quarterly earnings report, but of course, the news is the most delayed indicator and the fact that earnings reports are delayed in itself because it reports the earnings and revenue of the previous quarter. The current report will not entail what’s currently happening and in the next quarter/year and so on.
I saw this happen on Facebook ($META) before when Mark’s competency was in question after they reported a series of terrible earnings after a huge bet (that failed) on VR, the stock was down about 70% from it’s high at the time, even I had to sell my long-term position.
Circling back, it is undeniable that Starbucks is the only coffee company that has global reach in its industry. It is the figurehead of all things coffee. If you buy a drink from them you say, “I’ll get Starbucks”, not “I’ll get coffee”. They are, if not yet, the global name-brand coffee. They will still be the same famously known coffee company in the world in the next 5 years, and for this reason, I am still bullish long-term.
To humor fellow investors, here’s a photo of a Starbuck’s cup in a local pop-up store while we were enjoying the panoramic views of mountains in Hoyohoy, Tangub City, Philippines.
